What do you think will entice customers to stay on your website? There are numerous elements that your website will incorporate. However, one thing that is crucial is the sense of trust in and quality of your product. The reason people trust you lies in what quality you are offering to them. But, how are you going to solidify the sense of trust through your website? The answer lies in the crucial element of photography of your product. You also shop for your favorite brands and look at pictures and the quality of the photography to figure out what makes an item good.
Do you ever visit websites with eye-catching and aesthetic images and assume that the product itself will also be exceptional? Likewise, you can either earn or break the trust of your customers through your website. The idea clearly lies in how flawlessly you can capture your product. Likewise, to entail perfection within photography, you might have stretched your budget to hire professional photographers like Veetrends to have astounding image quality and product pages. But if you put in a little effort and follow a few important tips, you can take professional-looking pictures of your products without being a professional photographer..
STEPS TO CAPTURE PROFESSIONAL PRODUCT IMAGES
Photography is an art, and your artist surely sparks when they see pretty skies and sea waves. Likewise, you can trigger your artist for your product photography as well.
If you have an extended budget, you can surely go for professional photographers. However, why invest in something you can handle on your own?
Step 1
RESEARCH
Whether you write a descriptive product description to elaborate on the features of your product or want an image that makes a difference, research is crucial. Keeping an eye on what others are doing will supposedly help you with being competitive.
The two prominent ways that brands have been using are either capturing product images with a plain or white background or when the product is in use. The second idea can be a challenge for you. However, your decision should be based on what your customers are interested in.
Step 2
GET YOUR EQUIPMENT
Camera
Your shoot is not even imaginable without having a good quality camera. It does not mean you have to invest in a DSLR; your smartphone can work well if used smartly. You can easily get high-quality images with your phone. With just a little attention to the right angles and positioning, the images will turn out to be perfect for your product.
Lighting
The magic behind the illuminating glow of the images lies in the lighting. It is cost-effective if you can work in sunlight. However, not all products can be shot in daylight. To make it easier and less expensive, you can invest in a photo light box. With the reflection and diffusion of light, the photo light box gives a background for a high quality image.
Tripod
Holding the phone through the entire shoot can be tiring and can even result in blurriness. However, to have clear and sharp images, there is no better option than a tripod. Tripods can be adjusted to different heights, which makes it easier to get pictures from all the angles you want.
Step 3
SET UP
Getting equipment in hand is not enough; the right placement of the equipment will work wonders. If you have a huge number of products for photography, you need to create a setup that goes for all the products. However, if you have different product categories, setting up new backgrounds will give your product page a variety of image styles.
The most common background used in product shoots are white backgrounds because the entire attention is centered towards the product. Even veerends with a huge product arena have focused on keeping the background white. Using colorful and catchy backgrounds will divert the attention of the customers from the product, which will eventually cause a loss.
Step 4
ROLL THE CAMERA
Now that you have everything in place and the background to place your product, now is the time to roll on the camera and click the images. Try taking shots from different angles to get one desirable image that best depicts the product’s features and quality. Focus your camera on the product and be creative in taking shots.
If you have been able to capture a clear image, everything will be sorted. The last thing to do is edit the images to give them the look you want. Give your product image the look it deserves with endless editing tips and options.
BE YOUR OWN EXPERT
You can be your own expert if you know the secret of the fundamental guide. From getting the equipment to editing your final shot, you can make art happen in the most magical way. Your artistic success will make it eventually more memorable and remarkable.
Take the camera and let the images spark.
